A LOOK BACK
AT 2023

Phew! It was a busy 2023 over here at Dark Arts HQ, with projects for Marriott Bonvoy, Etsy, Dryrobe, Shorts & more. Have a look at some of the highlights….

MARRIOTT BONVOY

We worked with strategy partners PHOENIX to develop a new internal vision and promise, a new tone of voice guideline, and a bank of about 100 headlines for Marriott Bonvoy, the world’s #1 travel company

CARV

A launch film for a digital tool that attends meetings, records them, and sends you a bespoke summary (using AI to determine the important bits).

DRYROBE

Dryrobe’s success has encouraged a load of copycats. We’ve worked with them on several campaigns explaining why “Not every robe is a Dryrobe”.

This one was for Social Media:

And this more technical one for the website:

ETSY

We worked on Etsy’s UK Summer campaign, adapting their US “More Ways” campaign to a UK tone of voice.

There were about 15 executions in total, running in London, Birmingham, Manchester & Leeds

SHORTS

We don’t want to brag, but we’re going to anyway — our previous work for SHORTS won a BAFTA for design.

This year we helped with the US & South American launch of SHORTS channel, including a clean up of the logo, a new typeface, naming and colour scheme for each hourly programming block, as well as complete overhaul of the on-air idents.

OLIVER J. WOODS

We’ve been working with Oliver and his team for several years now, on everything from Brand Identity, Packaging, Website , Social media and even a little Advertising. This year saw an overhaul of the website, as well as the launch of a couple of new products.

MISHMASH

MishMash is a range of beers with unexpected, scientifically-derived flavours. We wanted to reference this in the design, and make them stand out on the shelf.

ACTIVE ROCK

We worked on the brand identity, product design and advertising for this Swiss sport sock start-up:

Thanks for reading this far! We hope you enjoyed it.

If you have something we might be able to help with (Naming, Brand Design, Advertising, Social Media etc), please drop us a note.

And if not, drop us a note anyway….