STÜSSY
BAKED — An advertising project that became an experimental psychedelic fine-dining pop-up restaurant which led to a TV series.
Instead of making a lookbook we made a cookbook. Haute cuisine Amsterdam style, using every street-legal drug you can imagine. From marijuana to magic truffles to more esoteric buzzes.
The downloadable cookbook, which was spread with the Pay With A Tweet mechanism, and featured ingredients, recipes and also the fashion spreads.
We made three recipe films featuring our chef Misha Sukyas:
The team were Joris Kangeri, Rickard Engström, Neil Henry, and Didi Sutsina.
After the success of this project we created BAKED LIVE with chefs Noah Tucker & Anthony Joseph. It was written about in The Guardian, which you can read here
