Dark Arts

THANKS FOR GETTING IN TOUCH.

HERE’S A LITTLE MORE INFORMATION ABOUT
WHO WE ARE, AND WHAT WE DO…

A creative studio based in Amsterdam,
and open to the world.

We’re a smart, organic team of experienced creators.

After years working in big agencies, we could see a better way to make great work.

So we’re fewer. Fitter. Faster.

Making magic with minimum fuss.

Magic that wows & works.

OUR TEAM

Colin Lamberton Creative Director

Ex- Grey, Fallon, Chiat/Day — **Colin Lamberton**
Creative Director

Ex- Grey, Fallon, Chiat/Day

Francine Butler Art Director Ex-Nike, Nikon Vice — **Francine Butler**
Art Director

Ex-Nike, Nikon Vice

Ben Hartman Creative Director Ex-180, TBWA — **Ben Hartman**
Creative Director

Ex-180, TBWA

Carrie Watts Digital Director

Lorem ipsum, Dolor Sit Amet — **Carrie Watts**
Digital Director

Lorem ipsum, Dolor Sit Amet

Allan Williams Edit and Post Ex-Disney, CTV — **Allan Williams**
Edit and Post

Ex-Disney, CTV

Harald Boyesen Music & Sound Design — **Harald Boyesen**
Music & Sound Design

Nikolai Onken Technology Ex-Amazon, Cloud 9 — **Nikolai Onken**
Technology

Ex-Amazon, Cloud 9

OUR EXPERIENCE IN THE ALCOHOL SECTOR

Stylized yellow text that reads "Lefe" on a black background.

A wooden table covered with several green sticky notes featuring handwritten notes, along with a notebook, pens, a water bottle, and a laptop.

OUR APPROACH

Getting to great ideas fast is our thing.

From 360º brand platform ideas, to social-first campaigns, to activations, retail, E-com, branding, design & CRM.

Our thinking is grounded in behavioural insight.

When research or strategic planning is needed, we work with some of the best.

And we often produce work in house, working with trusted collaborators to get better results more efficiently.

SOME RECENT WORK

SOLIS

For Solis, the premium Swiss kitchen appliance brand, we’ve recently developed AI-driven, geo-targeted digital posters that respond dynamically to location, temperature and audience — serving relevant messaging on warm summer days.

Blending tradition with innovation, the campaign brought adaptive intelligence to the brand’s heritage — using technology to serve up messaging as precise as their appliances.

DRYROBE

When Dryrobe® became successful, they spawned a load of copycats.

We helped them protect their marketshare from inferior imitations.

We developed a series of films targeted at people who had searched for ‘Dryrobe alternatives’, explaining why ‘Not every robe is a Dryrobe’.

MARRIOTT BONVOY

We partnered with Marriott Bonvoy to refine and relaunch their brand voice at a global scale.

This included redefining their vision and mission, crafting a distinctive tone of voice, and creating a comprehensive writing guide featuring 100+ headline examples.

To embed the new voice across markets, we led global workshops for local agencies and developed specialist modules focused on social media and recruitment, ensuring consistency and adaptability across all channels and touchpoints.

CARV

For Carv, an AI-powered meeting tool, we developed a sharp brand positioning to cut through a crowded category.

This included a compelling tagline, supporting copy, and narrative framing.

To bring the brand to life, we wrote and produced a launch film introducing Carv with clarity, confidence, and memorable personality.