ACTIVE ROCK

An athletic sports sock company with a mission to protect your feet while in action.

We developed the brand identity including tone of voice, messaging and communication guidelines.

Logo with orange and yellow leaf shapes on a black background above the text 'Active Rock' in white.
Stuffed toy monkey wearing tennis outfit and holding a racket, on a tennis court with a tennis ball in mid-air.
White socks with gray cuffs, orange toes and heels, and a logo on the side.
"Win Comfortably" text with a yellow and black stylized symbol as the letter "O" in "Comfortably."
Illustration of a soccer player in motion with a stylized background, wearing a yellow shirt and black shorts, kicking a white ball.
Illustration of a tennis player in mid-swing with an orange background.
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